AD DAYS Advertising Festival is all-Poland event of social communication, visual advertisement and promotion. The second edition will take place on 25-27 November 2010, in Łódź in post-industrial halls of Łódź Art Center.
This edition will be called Controversy and will focus on controversial marketing message. During the festival we will try to provoke a discus-sion about boundaries in content and forms of communication, which are continuously moving on to achieve promotional goals.
AD DAYS made it’s debut on the map of Lodz’s festivals in 2009 and is aimed at creative, marketing and public relations branch as well as at those who are interested in social communication, advertisement and promotion. Last year’s edition was visited by thousands of guests.
Three days of the festival will be fully filled up. Programme:
- Gallery of Territorial Marketing,
- exhibition: “Twentieth anniversary of Polish advertising”,
- exhibition: „Review of Russian advertising”,
- “Young Creatives Eurobest” competition,
- review of young artists “IDEA HUNTERS”,
- case studies,
- two festival events.
Similarly to last year, the festival will be accompanied by Locations Marketing Gallery, which is a platform for exchange experience among experts and authorities responsible for promotion of cities and regions.
AD DAYS has been present on the Lodz's festival map since 2009 and is dedicated to the creative industry, marketing and PR agencies and all interested in communication, advertising and promotion.